Design Leader · UX & Product Strategy · AI Integration

Howdy,
I'm Cody.

I direct design across complex products and the people who build them.

View My Work → About Me →
"Extremely proactive and is always willing to jump in and lend a helping hand" · "Thoughtful, articulate, and great at building trust with clients" · "A true self-starter, consistently taking initiative and driving solutions forward" · "An excellent presenter, articulating complex ideas clearly and persuasively" · "Consistently demonstrates the composure, strategic thinking, and leadership that make others want to learn from him" · "Extremely proactive and is always willing to jump in and lend a helping hand" · "Thoughtful, articulate, and great at building trust with clients" · "A true self-starter, consistently taking initiative and driving solutions forward" · "An excellent presenter, articulating complex ideas clearly and persuasively" · "Consistently demonstrates the composure, strategic thinking, and leadership that make others want to learn from him" ·
Case Studies

Work that ships.

These cases show how I lead teams, align stakeholders, and ship products that matter. Curious about my design process? Here's how I think.

UX Director

Wegovy

Designing A New Experience For Change Seekers

A ground-up rebuild of Wegovy.com — shifting a clinical pharma site toward a consumer-centered lifestyle journey. I directed UX strategy, content architecture, and an AI-architected wayfinding quiz with 45 unique outcome combinations.

45 Unique quiz
outcomes
5mo Engagement
to launch
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Wegovy.com redesign
ACD, Product Design

Wendy's

Finding The 'Beef' In New, More Efficient Ways

A year embedded with Wendy's product team, redesigning their digital ordering experience from the ground up. Result: 70% fewer interactions to complete an order.

70% Fewer
interactions
30→10 Taps to
complete order
View Case Study →
Wendy's ordering app
UX Lead

Virginia State University

A Digital Presence Worthy of Its Legacy

End-to-end UX strategy for Virginia State University — modernizing a 2009-era digital experience while honoring the legacy of one of America's longest-running HBCUs.

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Virginia State University website
ACD, Product Design

Apex Tools

Revitalizing Three Professional Tool Brands at Once

Led the simultaneous digital relaunch of three professional tool brands — Gearwrench, Crescent, and SATA — with distinct brand identities built on shared infrastructure.

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Apex Tools brand sites
ACD, Product Design

Sherwin-Williams

A Multi-Brand Digital Transformation

Five consumer brand relaunches under one engagement — Krylon, Cabot, Purdy, Thompson's Water Seal, and Minwax — each distinct in voice, unified in architecture.

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Sherwin-Williams brand sites