Hey there! I'm glad you're curious about how I work. While my portfolio shows the shiny end results, this page pulls back the curtain on the messy, iterative, and ultimately rewarding process of solving real problems through design.

Phase 1: Understanding the Problem Space

AI-Powered Content Analysis

Here's where I leverage modern tools to work smarter. I use AI to:

• Analyze existing content for patterns and gaps

• Extract key themes from user feedback at scale

• Generate initial content inventories and audit reports

E.g. On a recent e-commerce redesign, I fed an entire website into GhatGPT to identify the top 10 friction points in the primary user flow—providing a starting point that would normally take a week or more to do without AI-assistance.

Phase 2: Making Sense of Chaos

Phase 3: Bringing Ideas to Life

Phase 4: Collaboration & Refinement

What Makes My Process Different?

1. AI-Augmented, Human-Centered

I use AI as a power tool, not a replacement for human insight. It helps me process information faster so I can spend more time on creative problem-solving.

2. Systems Over Screens

I think in patterns and components, not just individual interfaces. This creates more scalable, maintainable solutions.

3. Collaborative by Design

I involve stakeholders, developers, and users throughout the process. The best solutions come from diverse perspectives.

4. Data-Informed, Not Data-Driven

Numbers tell part of the story, but I balance quantitative insights with qualitative understanding and design intuition.

Let's Work Together

If this resonates with how you approach design challenges, I'd love to chat. I'm always excited to learn about new problems to solve and teams to collaborate with.