Designing a new product to expand Tesla's product line into utility vehicles
This was a solo project. I approached this project from the view of an industrial designer taking place in a sprint. I very quickly came up with an idea through sketching and playing in Cinema4D, and then I brought the idea to life. This is more of a show-and-tell project for Cinema4D being in my toolkit.
Tesla's current model lineup consists of everything to cars and SUV's to semi-trucks that will be rolling on interstate highways near everyone soon. Elon Musk's brainchild consists of vehicles designed for the sole-purpose of saving and lengthening the life of our planet as well as safety.
With the vehicle landscape changing from day-to-day along with Tesla looking for new ways to make a splash in a new market, an opportunity arose: introduce a non-transport vehicle that will allow Tesla to penetrate a new market space and retain customer and shareholder value with brand integrity.
Preparing the Lawn
Needs of the Users- Safe and easy operation
- Stylish and sexy like the Tesla brand
- Fun and rewarding utility that encourages use
- Environmentally friendly option that doesn't use fuel
Defining Success- Promote a clean environment with a new option
- Design a vehicle that clicks with users of the Tesla brand
- Promote electric vehicle usage with a 'green' option
- Increase brand exposure with new vehicle not-yet created
Introducing: Model T The Lawn Tractor premium enough to be produced by Elon Musk, himself. The Model T is an old term reinvented in a new image. It brings along with it a ton of premium features known to the Tesla Brand. It also brings a few features of its own, but aside from that, the Model T will be the new standard for mowing and towing for small jobs around the house, while not using any types of fossil fuels.
Why a Lawn Tractor?Lawn tractors are vehicles that use fossil fuels and emit exhaust like any transport vehicle. Not only that, but they are widely used by professionals and home-owners alike. Tesla would be able to cut into quarterly losses with the production of a smaller vehicle that yields different usage. Tesla car owners would be encouraged to purchase more Tesla products, and this tractor could be that next option.
Cody Eanes | Experience Designer